SUNScholar/Guidelines/Step 2/PURL

BACK TO STEP 2

The marketing friendly, (vanity url), persistent URL is vital for electronic citation persistence on the web in the long term and for repository marketing/branding.

• Go to: http://no-www.org
• Decide on a marketing friendly persistent (Vanity URL) for the repository.
• This name should be short and simple to remember, easy to type into documentation and good for marketing/branding.
• Ensure the name will never change and that it has a clean URL with no forward slash redirect. See links below.
  • Good Web URL Tips
  • Listen on port 80 and 443
  • Configure the default UI

Further Reading

Website Metrics
Open Citation Systems
A Brief History of the Domain Name
Domain Names Explained

Good Examples

• http://scholar.sun.ac.za
• http://digital.lib.sun.ac.za
• http://open.uct.ac.za

Bad Examples

• http://uctscholar.uct.ac.za - Double use of UCT is very confusing for marketing.
• http://researchspace.csir.co.za/dspace - Uses a forward slash URL something, also bad for marketing and internet harvesters.
• http://digitalknowledge.cput.ac.za:8081/jspui - Uses a port number AND forward slash URL something, very bad for internet interoperability.