SUNScholar/Guidelines/Step 2
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- Step 2 - Marketing Friendly Persistent URL and Preservable Digital Objects
- While developing your open access policy and digital preservation plan, take time to consider the following as very important strategic imperatives at all times, for a very long term successful repository.
Marketing Friendly Persistent URL
- Decide on a marketing friendly persistent (URL) for the repository.
- This name should be short and simple to remember, easy to type into documentation and good for marketing/branding.
- Ensure the name will never change and that it has a clean URL with no forward slash redirect.
- The friendly persistent URL is vital for electronic citation persistence on the web in the long term and for repository marketing/branding.
http://wiki.lib.sun.ac.za/index.php/SUNScholar/Web_Analytics
http://wiki.lib.sun.ac.za/index.php/SUNScholar/Install_Ubuntu/S02
- Good Examples
- Bad Examples
- http://uctscholar.uct.ac.za - Double use of UCT is confusing for marketing.
- http://researchspace.csir.co.za/dspace - Uses a forward slash URL something, also bad for marketing and internet harvesters.
- http://digitalknowledge.cput.ac.za:8081/jspui - Uses a port number AND forward slash URL something, very bad.
Preservable Digital Objects
- Ensure you only deposit preservable digital objects into the repository.
- Preservable digital objects are vital for access by future researchers and for data interoperability.
http://wiki.lib.sun.ac.za/index.php/SUNScholar/Digitisation/Digital_Formats/Open
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