Difference between revisions of "SUNScholar/Guidelines/Step 2"

Revision as of 11:32, 4 December 2013

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Step 2 - Marketing Friendly Persistent URL and Preservable Digital Objects
While developing your open access policy and digital preservation plan, take time to consider the following as very important strategic imperatives at all times, for a very long term successful repository.

Decide on a marketing friendly persistent (URL) for the repository.
This name should be short and simple to remember, easy to type into documentation and good for marketing/branding.
Ensure the name will never change and that it has a clean URL with no forward slash redirect.

The friendly persistent URL is vital for electronic citation persistence on the web in the long term and for repository marketing/branding.

http://wiki.lib.sun.ac.za/index.php/SUNScholar/Web_Analytics

http://wiki.lib.sun.ac.za/index.php/SUNScholar/Install_Ubuntu/S02

http://uctscholar.uct.ac.za - Double use of UCT is confusing for marketing.
http://researchspace.csir.co.za/dspace - Uses a forward slash URL something, also bad for marketing and internet harvesters.
http://digitalknowledge.cput.ac.za:8081/jspui - Uses a port number AND forward slash URL something, very bad.

Preservable digital objects are vital for access by future researchers and for data interoperability.

http://wiki.lib.sun.ac.za/index.php/SUNScholar/Digitisation/Digital_Formats/Open

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 ===Marketing Friendly Persistent URL===
-*Decide on a friendly persistent (URL) for the repository.
+*Decide on a marketing friendly persistent (URL) for the repository.
 *This name should be short and simple to remember, easy to type into documentation and good for marketing/branding.
 *Ensure the name will never change and that it has a clean URL with no forward slash redirect.