SUNScholar/Guidelines/Step 2

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Step 2 - Marketing Friendly (Vanity URL), Persistent URL and Preservable Digital Objects
While developing your open access policy and repository preservation plan, take time to consider the following as very important strategic imperatives at all times, for a very long term successful repository.

Marketing Friendly (Vanity URL), Persistent URL

The marketing friendly, (vanity url), persistent URL is vital for electronic citation persistence on the web in the long term and for repository marketing/branding.

  • Decide on a marketing friendly persistent (URL) for the repository.
  • This name should be short and simple to remember, easy to type into documentation and good for marketing/branding.
  • Ensure the name will never change and that it has a clean URL with no forward slash redirect.
  • Also see: Good Web URL Tips
  • http://no-www.org
Good Examples
Bad Examples
Further Reading
Website Metrics
Open Citation Systems
A Brief History of the Domain Name
Domain Names Explained

Url-tweet.png

Preservable Digital Objects

Preservable digital objects are vital for access by future researchers and for data interoperability.

Click on the image below to zoom in and click on it again to zoom in further. You are welcome to download it and use it for open digital object formats advocacy.

Open-formats.png

Further Reading
Preservable Digital Objects
Digital Formats
Preservation Formats for Cultural Archives
Open Document Formats
The National Archives Digital Preservation Software
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