Difference between revisions of "SUNScholar/Guidelines/Step 2"

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==Marketing Friendly (Vanity URL), Persistent URL==
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==[[SUNScholar/Guidelines/Step 2/PURL|Marketing Friendly (Vanity URL), Persistent URL]]==
''The marketing friendly, (vanity url), persistent URL is vital for electronic citation persistence on the web in the long term and for repository marketing/branding.''
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Click on the heading above.
*Go to: http://no-www.org
 
*Decide on a marketing friendly persistent (Vanity URL) for the repository.
 
*This name should be short and simple to remember, easy to type into documentation and good for marketing/branding.
 
*Ensure the name will never change and that it has a clean URL with no forward slash redirect. See links below.
 
**[[SUNScholar/Install_Ubuntu/S02|Good Web URL Tips]]
 
**[[SUNScholar/Prepare_Ubuntu/S05#Step_5.2:_Allow_Tomcat_to_listen_on_ports_.2280.22_and_.22443.22|Listen on port 80 and 443]]
 
**[[SUNScholar/Install_DSpace/S08#Step_8.1_Configure_the_default_ROOT_webapp|Configure the default UI]]
 
 
 
;Further Reading
 
[[SUNScholar/Repository_Website_Metrics|Website Metrics]]
 
[[OpenCitation|Open Citation Systems]]
 
[http://mashable.com/2014/03/10/domain-names-history A Brief History of the Domain Name]
 
[http://www.commoncraft.com/video/domain-names-and-hosting Domain Names Explained]
 
 
 
;Good Examples
 
*http://scholar.sun.ac.za
 
*http://digital.lib.sun.ac.za
 
*http://open.uct.ac.za
 
 
 
;Bad Examples
 
*http://uctscholar.uct.ac.za - Double use of UCT is very confusing for marketing.
 
*http://researchspace.csir.co.za/dspace - Uses a forward slash URL something, also bad for marketing and internet harvesters.
 
*http://digitalknowledge.cput.ac.za:8081/jspui - Uses a port number AND forward slash URL something, very bad for internet interoperability.
 
 
 
[[File:Url-tweet.png|link=https://twitter.com/isidroaguillo/status/486894818287968256]]
 
  
 
==Preservable Digital Objects==
 
==Preservable Digital Objects==

Revision as of 21:42, 21 April 2015

Back to Guidelines
Step 2 - Marketing Friendly (Vanity URL), Persistent URL and Preservable Digital Objects
While developing your open access policy and repository preservation plan, take time to consider the following as very important strategic imperatives at all times, for a very long term successful repository.

Marketing Friendly (Vanity URL), Persistent URL

Click on the heading above.

Preservable Digital Objects

Preservable digital objects are vital for access by future researchers and for data interoperability.

Click on the image below to zoom in and click on it again to zoom in further. You are welcome to download it and use it for open digital object formats advocacy.

Open-formats.png

Further Reading
Preservable Digital Objects
Digital Formats
Preservation Formats for Cultural Archives
Open Document Formats
The National Archives Digital Preservation Software
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