SUNScholar/Guidelines/Step 2

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Step 2 - Marketing Friendly Persistent URL and Preservable Digital Objects

While developing your open access policy and repository preservation plan, take time to consider the following as very important strategic imperatives at all times, for a very long term successful repository.

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Marketing Friendly Persistent URL

• Decide on a marketing friendly persistent (URL) for the repository.
• This name should be short and simple to remember, easy to type into documentation and good for marketing/branding.
• Ensure the name will never change and that it has a clean URL with no forward slash redirect.

The marketing friendly persistent URL is vital for electronic citation persistence on the web in the long term and for repository marketing/branding.

http://mashable.com/2014/03/10/domain-names-history

http://www.commoncraft.com/video/domain-names-and-hosting

http://wiki.lib.sun.ac.za/index.php/SUNScholar/Install_Ubuntu/S02

http://wiki.lib.sun.ac.za/index.php/SUNScholar/Web_Analytics

Good Examples

• http://scholar.sun.ac.za
• http://digital.lib.sun.ac.za

Bad Examples

• http://uctscholar.uct.ac.za - Double use of UCT is very confusing for marketing.
• http://researchspace.csir.co.za/dspace - Uses a forward slash URL something, also bad for marketing and internet harvesters.
• http://digitalknowledge.cput.ac.za:8081/jspui - Uses a port number AND forward slash URL something, very bad for internet interoperability.

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Preservable Digital Objects

• Ensure you only deposit preservable digital objects into the repository.

Preservable digital objects are vital for access by future researchers and for data interoperability.

http://wiki.lib.sun.ac.za/index.php/SUNScholar/Preservable_Digital_Objects
http://wiki.lib.sun.ac.za/index.php/SUNScholar/Digitisation/Digital_Formats/Open

Click on the image below to zoom in and click on it again to zoom in further. You are welcome to download it and use it for open digital object formats advocacy.

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